Featuring "Hem" & "Haw" and "Sniff” & "Scurry"
Based on the #1 Bestselling Business Book
THE
index-1.jpg
CHEESE
EXPERIENCE
An A-mazing Way to Deal With Change In Your Work & Life
index-2.jpg
index-3.jpg
Characters Who Represent The People
We All Work With and Live With Everyday
— Including Ourselves
Spencer Johnson, M.D.
1
2
"Perhaps the only person
who likes change is
a wet baby."
Anonymous
Before The Program Describe Your Situation
index-4.jpg
•  In your Maze Guide describe a current situation in which you or others are having difficulty dealing with change.
•  How do you feel about the situation?
•  How do you think it will turn out?
3
4
How many of you are afraid of change?
If You Are Afraid of Change? PLEASE STAND UP
5
How many of you think Other People are afraid of change?
If You Think Other People Are Afraid of Change PLEASE STAND UP
6
1
What does that tell you?
Most of us are more afraid of change than we would like to admit —even to ourselves.
7
Are You Comfortable Where You Are?
CHANGE WHERE YOU ARE SITTING. NOW!
Change Quickly Preferably in ne Minute
How Do You Feel
When You Are Told To Change Quickly But Do Not Know Why?
How Would You Feel
About Choosing A Reliable Way To Change
And Succeed In A Rapidly Changing World?
Change Imposed is Change Opposed
When You Choose to Change, You Gain
9
10
Program Goals
1.  Provide you with a new and positive way of looking at change so it works to your advantage.
2. Give you a fun language and method of thinking that will accelerate your and your organization's ability to change.
3.  Show you a reliable way to win by doing what works in changing times.
Program Part One
•  Introduction and Goals
•  Who Moved My Cheese? - The Movie!
•  Reading The Handwriting on the Wall In Your Situation
•  Who Are You In The Story?
11
12
2
Program Part Two
SIMPLICITY
CONQUERS
COMPLEXITY
•   Parts of All of Us
•   Relating To Sniff, Scurry, Hem & Haw
•   Journey of Loss and Gain
•   Imagining Your New Cheese
•   Summary and Review
•   Sharing Cheese Now, At Work and At Home
In A Complex World
The Story That Follows
Can Help You See and Do
The Simple Things That Work
13
14
index-5.jpg
Understanding Through Animation
Who Moved My Cheese? The Movie
index-6.jpg
The End
...or is it... A New Beginning?
index-7.jpg
Discuss with the person next to you:
What can you use from the story to
apply to your situation ?
index-8.jpg
3
index-9.jpg
Let's Look At
The Handwriting on The Wall IN YOUR SITUATION
index-10.jpg
•  "Cheese" is a symbol for whatever is important to you—the way you do your job, relationships with other people, health, peace of mind, etc.
• The Maze is where you look for Cheese — your organization, | community, or family
• What is your Cheese I and where are you looking for it?
index-11.jpg
index-12.jpg
21
What are you holding on to?
What do you need to let go of?
• An old way of doing your job?
• An old way of behaving?
index-13.jpg
If You Do Not Change, You Can Become Extinct!
index-14.jpg
23
4
Are you becoming extinct in the old way you are doing things?
What companies are now extinct because they did not change?
Examples • Pan Am • Woolworth's • who else?
26
index-15.jpg
25
It Is Safer To Search
In The Maze
Than Remain In A
Cheeseless Situation
Do you realize there is always
New Cheese in the Maze - whether you believe it or not?
index-16.jpg
index-17.jpg
index-18.jpg
index-19.jpg
What are you afraid of? Why does this frighten you?
Discuss with the Person next to You
5
What would you do differently - in the way you do your job
or live your life -if you were completely unafraid?
index-20.jpg
index-21.jpg
How would this improve your situation?
31
How good do you think you will
feel when you move beyond your fear to find your New Cheese?
index-22.jpg
index-23.jpg
33
What changes are occurring in
your industry or your life
that will help you see what you are
doing is old and ineffective?
The Quicker You Let Go Of Old Cheese
The Sooner You Find New Cheese
index-24.jpg
index-25.jpg
6
Can you change quickly enough
to succeed in a rapidly
changing world?
index-26.jpg
index-27.jpg
37
What new beliefs about change
- like "I can gain from the change"—
could you adopt today that would
work to your advantage?
index-28.jpg
Who Are You In The Story?
index-29.jpg
Which character most
represents the way you
typically deal with change?
39
40
SNIFF?
SCURRY?
Who can smell change in the air.
Who goes into action immediately.
index-30.jpg
index-31.jpg
41
42
7
HEM?
HAW?
Who does not want to change. "It's Not Fair!"
Who is startled by change, but then
laughs at himself, changes and moves
on to enjoy New Cheese.
index-32.jpg
index-33.jpg
43
44
index-34.jpg
Who Are You In The Story?
Please Go To Your Corner
index-35.jpg
• What excites Sniff about change?
• What scares Sniff about change?
index-36.jpg
index-37.jpg
• What excites Scurry about change?
• What scares Scurry about change?
index-38.jpg
• What excites Hem about change?
• What scares Hem about change?
8
index-39.jpg
• What excites Haw about change?
• What scares Haw about change?
index-40.jpg
End of Part One
3 15 minute break
50
index-41.jpg
THE
CHEESE
EXPERIENCE
An A-Mazing Way To
Deal With Change In Your Work and Life
Part Two
Program Part Two
•   Parts of All of Us
•   Relating To Sniff, Scurry, Hem & Haw
•   Journey of Loss and Gain
•   Imagining Your New Cheese
•   Summary and Review
•   Sharing Cheese Now, At Work and At Home
51
52
Are You Comfortable Where You Are? Did you go back to old habits, and sit with people you know?
How Does It Feel When You Are Changing This Time?
Are You Choosing A New Way To Adapt To Change That You Can Use To Your Advantage?
When You Choose to Change, You Gain
54
PLEASE CHANGE WHERE YOU ARE SITTING - -AGAIN.
Change Quickly Preferably in ne Minute
9
index-42.jpg
The Sniff, Scurry, Hem & Haw Parts of Ourselves
We may have a little bit of each of these
characters in us—which we can use to
help us deal with change.
index-43.jpg
How Can You Sniff Out Change & Succeed?
' Expect change to occur at qS^ work & in life. • Sniff out small changes now that alert you to the larger changes that lay ahead. • Adapt - change what you are doing - and win!
57
I
Identify A Situation Where You Behaved Like Sniff
Discuss with The Person Next to You
2 minutes each
5
How Can You Scurry Into Action & Succeed?
• Once you have sniffed ..Qjj out the changes that are (Dy happening, get moving in a new direction ASAP. • If you get lost, change your direction by taking a different action. • Adapt - change what you are doing -and win!
59
Identify A Situation Where You Behaved Like Scurry
Discuss with The Person Next to You
2 minutes each
6
10
How Can You Avoid Losing Like Hem?
• Don't deny that change is ^H happening. • Don't hem and haw - go beyond your comfort or fear. • Don't get angry, or bargain or become depressed. If you play Hem's victim game, you will be left behind. • Adapt - change what you are doing -and win!
61
f
Identify A Situation Where You Behaved Like Hem
Discuss with The Person Next to You
2 minutes each
6
How Can You Be Like Haw & Succeed?
• Get in touch with reality — ca"t^ change is occurring. ^
• Adjust - laugh at yourself if you are resisting change. • See yourself enjoying something better and go into the Maze for New Cheese. • Adapt - change what you are doing -and win!
63
k
Identify A Situation Where You Behaved Like Haw
Discuss with The Person Next to You
2 minutes each
6
Relating To Other
Sniffs, Scurrys, Hems & Haws
In Your Organization and Family
Relating to "SNIFFS"
•  "Sniffs" can help you create a vision of New Cheese by sniffing out change and its opportunities. I
• "Sniffs" want to work with organizations and be in families that recognize change and adapt in time.
•Encourage "Sniffs" to identify changes that result in new products & services customers want, or new ways to enjoy a better family.                                      m
index-44.jpg
There Are Many Kinds of People In the Maze
Sniffs, Scurrys, Hems and Haws
— From Co-workers to Customers —
And Each Needs to Be Treated Differently.
index-45.jpg
11
Relating to "SCURRYS"
Relating to "HEMS"
index-46.jpg
• Scurrys are energetic & like to get things done quickly.
• Scurrys need to clearly focus on the Vision of New Cheese so they don't waste resources scurrying off in the wrong direction.
• Scurrys want to work with organizations & be in families that value action and results.
•  Support and reward Scurrys for their innovative ways of finding New Cheese.
• Encourage Scurrys to take new actions-Now!
index-47.jpg
• Hems are anchors who slow things.
• Hems are too comfortable or too afraid to change and they do not
realize the danger in not changing.
• Position change in a way that shows Hems that changing will increase their sense of security.
•Provide Hems with a sensible Vision of New Cheese where they can see how changing works to their advantage.
67
68
Relating to "HAWS"
index-48.jpg
Hem and Haw's
Journey of
LOSS
•Haws are reluctant to change, but can adapt in time.
•Haws understand people's reluctance to change & can paint a realistic vision of New Cheese that makes sense to most people.
• Haws like to be in organizations and families that bring out the best in people & give them the training & tools to change.
• Encourage Haws to expect change to happen and actively look for it.
index-49.jpg
69
index-50.jpg
Hem and Haw s Journey of LOSS
Hem and Haw first deny that the
Cheese had been moved, and returned
to the same situation every day.
index-51.jpg
Hem and Haw's Journey of LOSS
index-52.jpg
ANGER
Then
Hem
and Haw get angry
with
the fact that
"their
" cheese has been moved.
It
's not fair!
12
index-53.jpg
Hem and Haw's Journey of LOSS
index-54.jpg
index-55.jpg
Hem and Haw's Journey of LOSS
index-56.jpg
BARGAINING
DEPRESSION
Hem and Haw make a mutual
bargain: We'll keep coming back
every day, arrive earlier and stay later
- if they'll just put the cheese back
and make things the way they were.
Hem and Haw become depressed. They
both lose weight and do not sleep well.
Later in the story, Hem becomes so
depressed he is not even willing to
take pieces of New Cheese handed
to him by his friend Haw.
index-57.jpg
Hem and Haw's Journey of LOSS
index-58.jpg
Stages of LOSS
Denial Anger Bargaining Depression Acceptance
Have You Experienced These Stages of Loss At Work or in Life?
Discuss with the Person next to You
2 Minutes
ACCEPTANCE
In the end, Hem just seems to accept the loss and remains at Cheese Station C. Haw also accepts this state for a while, but then he finally laughs at himself and his behavior and moves on in a new direction.
index-59.jpg
Haw s Journey
Through the Maze
to GAIN
Haw's Journey of 1 GAIN
ADJUST
Haw adjusts by changing the way he looks at change so that it works to his advantage. He laughs at himself and his old behavior and decides not to let comfort or fear run him any longer.
13
Haw's Journey of GAIN
index-60.jpg
Haw's Journey of GAIN
index-61.jpg
IMAGINE
ACTION
In Cheese Station C, Haw begins to imagine what the New Cheese could
be like. This image gives him the confidence to go into the Maze where
he continues to see himself enjoying the taste of New Cheese.
Even when Haw is going in the wrong
direction in the Maze, he feels the joy of
action - knowing he can always change
direction. Just going into action helps
Haw to eventually find his way.
Haw's Journey of GAIN
index-62.jpg
Haw's Journey of GAIN
index-63.jpg
PROGRESS
ACHIEVEMENT
After Haw adjusts the way he looks at change-from a loss to a gain-he goes past his comfort and fear, imagines
himself enjoying New Cheese, goes into action, and progresses-forwards and
backwards-until he achieves. He wins!
Like most of us, Haw does not progress
directly to his goal. He often gets
confused and lost. He takes two steps
forwards and one step backwards, until
he progresses to Cheese Station N.
Stages of GAIN
Adjust Imagine Action Progress Achievement
Have You Experienced These Stages of Gain At Work or in Life?
Discuss with the Person next to You
2 Minutes
index-64.jpg
Turning "HEMS"
into "HAWS"
index-65.jpg
• Show Hems "The Handwriting on the Wall" so they realize how changing works to their advantage and that not changing is dangerous.
• The VISION lights the way for Hems to proceed through the Maze with a greater sense of safety.
• If Hems choose to enter the Maze, they will find it is not as scary as they had feared. If they become Haws, they can find New Cheese.
84
14
MOVE YOUR OWN CHEESE!
index-66.jpg
What Could
YOUR New Cheese Be?
Change Your Beliefs About Change
Change how you see change so it works to your advantage—by seeing it not as a loss but as a gain.
Imagine Your New Cheese
See yourself enjoying your gain in realistic detail so you come to believe it & you enjoy pursuing it.
Take New Actions.
Do things differently and gain something better!
index-67.jpg
Imagining Yourself Enjoying
New Cheese, Even Before You Find It, Leads You To It
index-68.jpg
• Now Imagine Something That You Would Like to See Happening at Work or in Life.
• Paint Such A Clear Picture That You Already Feel Yourself Enjoying It.
• Think of It As "To Brie or Not To Brie?"
•  Close Your Eyes, Smile And Imagine How You Want Things to Brie.
— 4 minutes —                                        _
index-69.jpg
Write A Description
Of The "New Cheese" You
Can Imagine Yourself Enjoying
- Private Notes - Page 30 -2 minutes -
index-70.jpg
Imagine what you Did to make it happen.
Imagine how you Feel, now that you have made it happen.
15
index-71.jpg
Why Is It That Some Things That People Envision Never Happen?
The Missing Ingredient Is PASSION!
index-72.jpg
Picture Plus Passion
Powers You Through The Maze
What Excites You About The
Picture You Have Painted Of
What You Would Like To Brie?
Vision and Reality.
Imagine The Results You Want
Hold That Vision Until It Is Reality.
ENJOY THE FEELING!
94
index-73.jpg
Capture That Passion -
That Feeling - And Apply It To
Finding Your New Cheese!
93
REVIEW
95
THE HANDWRITING ON THE WALL
r \
Change Happens They Keep Moving the Cheese
Anticipate Change
Get Ready For The Cheese To Move Monitor Change
Smell The Cheese Often So You Know When It Is Getting Old
V J
96
16
/" Adapt To Change Quickly ^\
The Quicker You Let Go Of Old Cheese, The Sooner You Can Enjoy New Cheese
Change Move With The Cheese
Enjoy Change! Savor The Adventure And Enjoy The Taste Of New Cheese!
Be Ready To Quickly Change
& Enjoy It, Again, And Again!
V They Keep Moving The Cheese A
How We Learn
The Percentage (%) Of Information That We Retain When We:
10%R
Read
20%
% Hear
30%
See
50%
See and Hear
70%
Discuss
80%
Experience
95% S H A R E
0
20 40 60 80 100
Based on work by William Glasser
index-74.jpg
Whatever you share — especially
within the next 24 hours — will help
you learn, remember, and use what
you have found most useful about
succeeding in a changing situation.
"An organization or family changes only when enough people in it change"
Within the next 24 hours, think of 2 people with whom you can share what you have learned.
Doing so may help someone else change and win!
100
index-75.jpg
Sharing Cheese AT WORK
/                  PERSONNEL CHANGE              ^
The President of a turbine engine component company gave the "Cheese" book to everyone who worked with him. Before long, they all saved time and had fun using the "Cheese" language as they talked with each other about all the changes going on in their company.
Before they knew the Cheese story, whenever there was a personnel change, especially if it was the loss of one of their best people, they would spend a long time worrying and talking about how they were going to replace that person. A lot of time and energy was wasted and it was stressful. 1
• Share the story with the people you work with. Use the Cheese Language | to help them sniff out change, scurry i into action, stop hemming and hawing a and start enjoying New Cheese.
Example: Personnel Change
Courtesy: TEXTRON Turbine Engine Components in Georgia
101
17
' After they all knew the Cheese Story and were able to kid each other about who they were in the story, they noticed a real improvement in the organization. When their executive vice president left to become President of another division-people began to lament about it-who were they going to get to replace him? Part way through the department meeting called to deal with the change, one person said, "Hey! They just moved our Cheese! Let's find some New Cheese." Many of them laughed and they were all able to move on quickly. As their President said, "What would have taken us weeks before, has taken us very little time. We are able to change quickly and are enjoying it.
Benefits of Sharing Cheese AT WORK
• Creates a "change friendly" culture.
• Helps people adjust quickly — let go of Old Cheese sooner and move on to find New Cheese — in a rapidly changing environment.
104
Benefits of Sharing Cheese AT WORK
• • • •
Gives a common "Cheese" language that is fun to use and gets results. Sniff out the competition Scurry on to the next project Don't get hemmed in and left behind
Laugh at your fear and go on to find New Cheese
105
Sharing Cheese AT HOME
• Read the cheese story to your family. Discuss who they think you are - Sniff, Scurry, Hem or Haw - and who they are. • Ask each other what your family's Old Cheese is, and what your New Cheese could be.
index-76.jpg
Example: Relocation
Courtesy: HOME SAVINGS & LOAN in California
106
RELOCATION
A family in Los Angeles was facing a challenge when the father was offered a better position, but it meant relocating to New York.
The children did not want to leave their school friends, so he was about to turn the offer down. Then he read the Who Moved My Cheese? story to his family—-and asked them each to decide which character they thought he was and who they were.
Then he asked what their family's old cheese was and what their new cheese could be.             a
Later on, he was amazed when dropping off his daughter at her school, she ran back to his car and knocked on the window. When he lowered it, he heard her say, "Daddy-I hope our family's new cheese is at Cheese Station "NY"! He realized she meant New York.
The children had been telling the Cheese story at school and the other kids encouraged them to go for New Cheese.
Their New Cheese meant going to a new place and enjoying it.                                               j
18
Benefits of Sharing Cheese AT HOME
Sharing Cheese ON THE INTERNET
•  Brings the family together.
•  Parents become role models for change.
•  Children see the benefits of changing early in life.
•  The family can have fun finding and enjoying New Cheese.
index-77.jpg
"Discover Simple Solutions That Work"
Welcome to the new web site for Dr. Spencer Johnson - the
Minute Manager, the world's most popular management method, available in 26 languages.
Dr. Johnson helps millions of people around the world find more success with less stress because he is the best there is at taking complex situations and presenting simple solutions that work!
featuring the current Wall Street Journal/Business Week bestseller, Who Moved My Cheese? — An Amazing Way to Deal With Change Your Work and I
index-78.jpg
109
Benefits of Sharing Cheese ON THE INTERNET
"SMELL THE CHEESE OFTEN" MEETINGS
•Share your Cheese Experiences
with other people. •Learn how people in other
organizations and cultures are
dealing with change, using The
Cheese Metaphor.
• Be part of a change community on line.
index-79.jpg
index-80.jpg
Schedule regular department or family■£ ' meetings and ask
index-81.jpg
yourselves:
www.WhoMovedMyCheese.com
- i
112
index-82.jpg
What Old Cheese are we holding on to?
What could our New Cheese
What would we do if we weren't afraid? How will we feel when we find our New Cheese? How can we do things differently to find our New Cheese?
be?
index-83.jpg
SHARE NOW
How Will You Use What You Have Learned In This Program?
Talk With The Person Next to You
— 2 minutes each—
Participate In a Discussion With The Entire Group
— 10 minutes — 114
113
19
After The Program Describe Your Situation
index-84.jpg
It is not the strongest who survive, nor the most intelligent, but those who are most responsive to change.
116
• How do you feel now about the change that you or others are dealing with in your work or in your life?
 What are you going to do differently to succeed?
 What do you want the outcome to be?
115
index-85.jpg
...in other words...
Move To The New Cheese
And Enjoy It!
index-86.jpg
The End
...or is it... A New Beginning?
index-87.jpg
By Participating You Have Already Started The Process of Change!
118
index-88.jpg
20